Ultimate Content Guide for 2023: 4. How to Use Content Pillars
Developing a content strategy isn’t without its challenges. And one of the first challenges that many people encounter is trying to find the balance between writing for audiences, and writing for algorithms. Of course, both are important. Content not only needs to be engaging enough to hold a reader’s attention, but also simple enough for […]
Ultimate Content Guide for 2023: 3. Creating a Content Strategy for the Customer Journey
‘Customer journey’ is a phrase that businesses use all the time, isn’t it? The term is probably quite common among your sales team, who focus on moving leads through the funnel from top to bottom; from the awareness stage to the consideration stage to the final decision stage. What businesses don’t always do, however, is […]
Ultimate Content Guide for 2023: 2. Developing a Content Strategy for SEO
Why do you want to create a content strategy? While there are many possible reasons for businesses choosing to develop a content strategy, one of the most common is that they’re about to embark on a major SEO project. SEO, or search engine optimisation, is a way of enhancing your website to ensure it’s showing […]
Ultimate Content Guide for 2023: 1. What is a Content Strategy?
The world around us may be changing rapidly, but there’s one thing that’s remaining constant. Content – everything from web copy and blog posts to infographics and videos – is one of the best ways to connect with your audience. However, as content becomes more and more crucial, and as businesses are producing more content […]
Translating Your Brand Message into a Unique Story
Have you ever watched a brand new film at the cinema, only to feel like you’ve already seen it? It’s only just been released, so it’s impossible that you’ve seen it before. Yet it’s incredibly familiar. There’s a reason for that: There are only seven basic plots in Hollywood. Whether it’s technically true or not […]
Content: Your Secret Weapon in Web Design
Think about the order of activities that’s needed to create a powerful website. You’d probably design your pages first, and then populate them with content afterwards, wouldn’t you? Most businesses would. However, experienced designers would look at things the other way around. Web designers work backwards, considering content at the very beginning of a design […]
