What’s in a Logo?
What’s the most exciting part of branding? Creating a logo! It’s not surprising that businesses often want to jump straight into creating a logo at the start of the branding process. But the truth is that making a fantastic logo is a lot easier when you spend time identifying your audience, building your message, defining […]
Keeping Your Brand Consistent
When you think about the reasons for building a brand, you probably think of things like branding your website, your communications, your marketing materials, and so on. But the fact is that your brand will – or at least should – become integrated with every single aspect of your organisation. On the one hand, this […]
Developing Your Brand Voice
One of the most common mistakes that businesses make when building a brand is that they focus exclusively on sharing the right message. We know what you’re thinking: ‘What’s wrong with that?’ Of course, sharing the right message is key. But it’s also important to share it in the right way. Consider the following book […]
Where is Your Brand Going?
One of the most common mistakes that businesses make when building a brand is focusing on who they are. Instead, brands should be built upon what that business ultimately aspires to achieve. Why? Imagine you’re a small software development company, and right now you’ve got a pool of clients in your local area. This is […]
What’s Your USP?
There’s a common misconception that only big businesses can build powerful brands. And it’s a misconception that can leave smaller businesses feeling a bit deflated about their branding exercises. But this notion couldn’t be further from the truth. It is true, of course, that big businesses will be likely to have more resources to allocate […]
Knowing Your Competition
Every business knows who they are and what they stand for. Whether you realise it or not, the chances are you’ll already have some form of message or image that you want to put forward. That’s the easy part of building a brand. It gets a bit more challenging when it comes to understanding how […]
Defining Your Target Audience
Trying to develop the right brand message, to deliver in the right way? It’s an impossible task. Why? Because when it comes to branding, there is no ‘right’ or ‘wrong’. It depends on who you’re talking to. Businesses should be focusing less on trying to build the right brand, and more on building a brand […]
Finding Brand Purpose
We all have brands that we like, or that we feel particularly close to. But why is that? The truth is that there’s an almost unlimited number of reasons why we might like a brand. It could be something as deep as their community involvement, or something as simple as their logo design. But in […]
What is Brand Identity?
In your personal life, you’re not just a ‘human’. So why should a business be just a ‘business’? We all have different facets. They shape what we do, and how we live our lives. We may identify with a gender or an ethnicity. We may identify as parents, or as friends. A part of our […]
What is a Brand Strategy?
If you were asked to define who you are as a person, you’d probably find it a little tricky. It’s never easy to translate our underlying thoughts, feelings, values, and beliefs into words. So imagine having to do that for your business! It can be even more of a challenge to try to personify your […]
