Our expertise in web design and development allows us to work behind the scenes, crafting customised websites that perfectly align with your client’s needs and branding.
Why white label?
The quickest way to increase monthly recurring revenue is by selling more to your existing clients. You can now add websites to your list of services and outsource all of the hard work to us.
Why choose us?
When you work with Make, you’re working with people who care – our team is what makes us. We are experts, we are artists, we are make.
We blend creativity and strategy to create memorable digital experiences that break the mould and capture attention.
White label services are sold by companies with their own branding and logo, but the services are provided by a third party.
It’s what the majority of MSPs want.
We recently polled our clients, our LinkedIn connections and our email contacts asking them which approach they would prefer:
Option 1: Use our white label service, act as the middle man and make a profit margin on each subscription
Option 2: Introduce us as your “exclusive website partner”, we speak to your client directly and give you a monthly commission based on their subscription.
Only a couple of people opted for option 2. The overwhelming majority wanted to use our white label service because they wanted to keep complete ownership of the client and they wanted their client to think the work was coming from them.
Yes. 100%. The truth is we don’t want to talk to your client. And we’re more than happy to sign NDAs if that makes you feel more comfortable.
We’ve worked in the MSP space now for a while now and have built up many contacts that trust us to complete their clients work, behind the scenes.
We do the work and you act as the middle man.
We manage the project and drive it forward, so you don’t have to worry about getting the job done. That’s our responsibility. We simply ask you to act as the middle man and pass our messages on.
We advise it’s best to have a quick ‘scope’ call with your client and we have a little questionnaire you can use to help guide the questions you ask.
This is to understand their website project in a little more detail to 1, make sure the website packages you have on offer are right for them and 2, which package is best for them.
If the clients ask for anything that falls outside of our package, try and get a good understanding of what they want and have a chat with us. We can then advise if it’s something we will include in the project, whether it’s an additional cost or whether the project is a little too big for our resource.
However, once you have the green light from us you can:
The onboarding steps are super simple. We have created a Discovery Document. It’s basically a word document with all the questions we need to complete your client’s website project.
You’ll send this document to your client and ask them to review the questions and complete as much as possible. We then advise you to go through the questions with your client via a recorded zoom call.
You can then send us the completed discovery document and the recording of the call and we’ll be able to digest all of the information that way and start building their website.
The completed discovery document and zoom recording will also be sent to our writers and they will use this information to start creating your client’s content. But typically, we would ask you to book your client in to have a chat with one of our writers. This is the only time when your client will have direct contact with us, but you will explain that the writer works for your MSP. Our writer will then echo this during the call.
During that call, the writer will ask any questions he/she needs to write your client’s website content.
That’s a great question and it’s likely to happen. Just say you aren’t 100% sure. You don’t want to misadvise and that you’ll get back to them with an answer. Ping us an email and we’ll tell you what to say.
hello@makewebsites.co.uk
